I never imagined studying business for my undergraduate degree, nor was I keen to understand how it functions. However, at the end of Grade 12, the fields of marketing and communication piqued my interest. Being passionate about English literature, I had explored the creative aspects of the language, but I soon discovered that I had an appetite for professional communication. Hence, the Bachelor of Business Communication (BBC) program at SP Jain, which offers a unique combination of business and communication, became my destination.